In 2020, the outbreak of COVID-19 severely attacked the traditional retail economy, but bring huge development opportunities to the new retail industry. One of the largest emerging enterprises of our customers in the beverage retail industry in China accurately grasps the habits of young consumers through analyzing users’ behavior and preferences, creates healthy drinks suitable for the tastes of young people, and is committed to providing a better and faster new retail consumption process, with consumption scenarios all over the domestic market from online to offline.

To meet the rapidly expanding market demand of the enterprise and provide efficient and fast delivery services for 20,000 stores, the customer entrusted Fablog to plan and design a regional logistics base in the central China area of 300 mu, and to provide the warehouse layout planning, logistics equipment selection, information system scheme and the implementation management of the entire project for the 30,000m2 of the automated stereoscopic warehouse, 400,000m2 normal temperature warehouse and 20,000m2 of cold chain warehouse in the base.

The comprehensive support of the logistics system for the supply chain plays an important role in the efficient operation of the new retail format, including the construction of supporting logistics bases and preposition warehouses, as well as building the networked distribution system and digital intelligent management. The logistics base planning, single warehouse design, and logistics digital management scheme provided by Fablog cover the current and future consumption scenarios, taking the logistics needs of a variety of drinks and food gift package combinations into consideration. The preliminary plan has been highly recognized by customers upon launching the project.