2021-07-16
MXBC logistic strategy planning project launching ceremony was hold at 4th July, 2021. Fablog started two-year period MXBC brand logistic strategy planning and implement support.
MXBC is a chain brand of fresh ice cream and tea. It created a new chain brand form which combines low price, fresh and healthy. The brand aims to build a Chinese fresh ice cream and tea brand. It has over 15 thousand shops which is the largest number in China.
This project will includes whole supply chain logistic system, from shop delivery logistic to prepositive warehouse, 1-level inventory planning, purchase logistic, fresh fruit storage and cold chain transportation. It will set up core competitive system with high efficiency to support brand fast development in China.
