Henan Xinhua Bookstore Distribution Group Co., Ltd. is the largest book, audio-visual, electronic publications first-level general distribution entity in Henan Province. It is the only one in Henan Province with the qualification of primary and secondary school textbook issuance and evaluation teaching materials issuance. In the face of the impact of e-commerce on traditional books and teaching materials markets, Distribution Group has established the a development path of online and offline deep integration, taking e-commerce and modern logistics as two major supporting platforms, creating a new growth pole for transformation and upgrading, focusing on creating " O2O Experiential ‘Intelligent Culture’ Platform and Cultural Business Complex integrating cultural service, cultural experience, cultural consumption” and "E-commerce Urban-rural Network Distribution System".

 Henan Pingyu Rural E-commerce Joint Distribution Logistics Park is the starting project for Distribution Group to build the leading position of regional e-commerce distribution market in urban and rural areas. It is also the first fall of Distribution Group to build Henan E-commerce distribution network in urban and rural areas and has very important strategic significance and guiding significance.

Fablog set up a professional project team to systematically investigate the internal business of Henan Xinhua Bookstore Distribution Group, the agricultural industry, the agricultural market, the express market, the logistics market, the consumer market, the e-commerce market in Pingyu County. Through the systematically analysis of the internal business of Distribution Group, the rural consumption e-commerce, agricultural e-commerce development, the development of industrial products e-commerce to the rural areas, and the cost of express going to the rural areas in Pingyu County, Fablog has established the overall orientation "with the help of the industry window opportunities of the development of rural e-commerce, give full play to the advantages of Henan Xinhua Bookstore possessing perfect rural service network, be based on Pingyu population consumption density and industries." Industry-based, face rural e-commerce industry, integrate social logistics resources and build regional e-commerce logistics park”. Six service functions "E-Commerce Joint Distribution, E-Commerce Cloud Warehouse Service, Internet Logistics Service, Logistics Financial Service, Cold Chain Logistics Service, Consolidation and Distribution Service" are developed, and five functional areas "E-commerce Cloud Warehouse Service Center, Joint Distribution Service Center, Cold Chain Logistics Service Center, Consolidation and Distribution Service Center and Operational Management Service Center” is to be constructed.